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Design Tips for Business Color Copies


Color copies are one of the most versatile forms of marketing that are available to companies. They can be molded into a wide assortment of uses. Even small companies can go for cheap color copies marketing due to the low cost associated with the entire process. The low cost means that you can print thousands of color copies at a single time to use. Moreover, these color copies can be used in different ways. This allows you to increase the scope of your advertisements tremendously. You can also get creative with your color copies. You can design color copies in many different ways but there are a few things that you should keep in mind. This can make your color copies much more effective at enticing your consumer base.


Guidelines for Creating Color Copies


Color copies being versatile can be designed a wide variety of ways. There are, however, some design tips that should be followed. It does not matter what your intended purpose of the color copies are, these few things will remain common to all. Pay attention to the color mode during the design phase, There are two modes which designers deal with when designing any material is going to be printed. The RGB color mode is used by computers. It stands for the three basic colors, red, green and blue. The colors that are generally shown on the computer screen are displayed using the RGB color mode. However, printing machines use the CMYK color mode as they print. CMYK refers to the colors of the inks that are used by these machines which are cyan, magenta, yellow and key colors. The key color is actually a shade of black.


During the design phase, you should ensure that the design is done using the CMYK color mode. Most graphic design software allows you to convert the color mode freely. You should keep in mind that if you print an image designed with RGB, the finished product will be different from what you designed on screen. Using the CMYK color mode will help you get a good idea as to how the finished product will look. This is because CMYK colors are unable to get the exact shade of the RGB colors. Additionally, there are certain shades and colors which you can create through the RGB color mode but you will never get them through the CMYK mode.